“There is arguably no more important book in the world of persuasive selling than Robert Cialdini’s “Influence: The Psychology of Persuasion”. With the rise of online marketing, it was, therefore, only a matter of time before the principles of influence that Mr. Cialdini talked about began to be used by online business owners and marketers to increase sales and conversions on their websites.”

 “Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”

"Cialdini, one of the greatest social thinkers of our time."

“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”

“Robert Cialdini is the world’s foremost expert on persuasion and the author of the book, “Influence: The Psychology of Persuasion” which is a classic no adviser should go without reading.”

“…one of social psychology’s true pioneers.”

“If you’ve got time for only one book, this is it.”

“Influence: The Psychology of Persuasion by Robert Cialdini, gives marketers superpowers. It hands over the keys of why we say yes and gives persuasion professionals a simple rule of thumb to go about their jobs”

“I have observed a number of our key managers use one or more of the Six Principles in group meetings. This is the true test of effectiveness.”

“If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of “influence.”