“Robert Cialdini, PhD, has been the go-to psychology expert in marketing since his best-selling book Influence: The Psychology of Persuasion was first published in 1984.”

“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

“Robert Cialdini has had a greater impact on my thinking than any other scientist. This book demonstrates six to eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests.”

“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

"Working with Brian has been great, as we now see things in a slightly different way that makes the world of difference. You don’t have to be an expert to put his lessons into practice. They are valuable in every aspect of someone’s life - from closing large business deals, to negotiating with toddlers about bedtime, his advice and skills are relatable and relevant. We highly recommend working with Brian, not just once, but on an on-going basis!"

“Robert Cialdini is the Undisputed Heavyweight Champion of persuasion.”

“Cialdini gave an incredibly illuminating talk. He began in the face of classical oratory tradition - with the big conclusion, 'tell me what you pay attention to and I will tell you who you are.' With astounding empirical evidence, we were persuaded on the theory of 'pre-suasion,' that persuasion begins in the moments before you make your request. A proposition that sounds vaguely pseudo-scientific at first, bringing to mind some clandestine brain-conditioning reminiscent of A Clockwork Orange, yet one that Cialdini had verifiable and reliable science to back. Of particular interest was his discussion of the Lamy et. al. study wherein middle-aged passersby were twice as…”

“He’s the most practical psychologist on Earth.”

“No one in advertising had considered investigating the persuasive power of an admitted weakness until Cialdini.”

“Cited by everyone from Tim Ferriss to Forbes, Dr. Cialdini is responsible for bringing the science of persuasion in an accessible way to the business world.”

“His success is Shakespearian – he gets applause from both scientists and practitioners.”

"He blew everybody away. They were thrilled."