Book
“An instant classic.”
“Mind-blowing.”
“Cialdini book is fascinating and immediately actionable, highly recommended.”
“Drift says the one book you need to read is Influence by Robert Cialdini. It's one of the best business books out there because it accurately explains buyer behavior — and if you're in the business of selling, that's kind of a big deal.”
“Utterly fascinating.”
“The Psychology of Persuasion was written by Robert Cialdini, a world-renowned psychologist who has previously worked at many universities, including Stanford. His principles have stood well the test of time, and this book has topped the New York Times Bestseller List.”
“Robert Cialdini, PhD, has been the go-to psychology expert in marketing since his best-selling book Influence: The Psychology of Persuasion was first published in 1984.”
“This one is a deep dive into behavioral science and human psychology. It’s shocking, entertaining, and introduces you to the fallibility of your own brain in quite a delightful way.”
“I have been using this in class at Stanford for over 25 years, and I have had dozens of students say to me years later 'I don't remember much else about your class, but I still use and think about that Cialdini book.'”
“Behavioral science is widely accepted. Behavioral economists Daniel Kahneman and Richard Thaler have won Nobel prizes for their work, and both penned bestselling books. Robert Cialdini's classic, Influence, has sold millions of copies. Governments around the world have set up "nudge units" to apply behavioral science to improve program outcomes, and some corporations are doing the same.”
“Cialdini does a magnificent job and you’re all going to be given a copy of Cialdini’s book. And if you have half as much sense as I think you do, you will immediately order copies for all of your children and several of your friends. You will never make a better investment.”
“Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist.”
“Shockingly insightful.”
“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”
“I just read this book for the 3rd time. It’s the best book there is to understand the cognitive biases we all use to make decisions.”
“It taught me so much about marketing and human psychology. I keep referring back to that book all the time. It has been instrumental in inspiring the marketing strategies I used to propel Rails and Basecamp.”
“I’m not teaching anyone to be evil. But we need to understand what works at the highest level: those who survive due to influence.”
“Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.”
“In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.”
"For anyone interested in the science of persuasion, psychology professor Robert Cialdini has been the expert of choice since the 1970s. During his long career at Arizona State University, he has studied everything from the ways blood banks attract donations to the reasons why some people pick up litter and others don’t. Cialdini’s best-known book, Influence, has sold 2.5 million copies worldwide. It remains one of Amazon’s top 500 titles, 31 years after its debut."
“It’s pure gold for product marketers.”
“This the most important book a marketer can read," says Kawasaki. "Learn the social psychology principles that will make you a more effective communicator, leader, and parent. If you don't change a few things about your business after reading this book, you're probably hopeless."
“This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
“This book is already a classic in terms of how to influence people and persuade them to do what you want, and how to protect yourself from persuasion by others. These are two must-have skills for leaders and you should continually work on improving them.”
“Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book, 'Influence', which sold three million copies and defines the six critical aspects of all influence. Now he has a new book, “Pre-Suasion“, going 10x deeper into the concepts of persuasion.”
“This is not an optional read if you're in business or want to be in business. If you go into any category, niche or field and you run up against a competitor who has read and practices persuasion and you don't...I can't understate how much of a disadvantage you'll be at.”
“Social proof is the psychological cognitive bias popularized in Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.”
“Influence is both well-written and profoundly insightful about human behavior. It demonstrates that business books can be rigorous and accessible at the same time. If you want to understand the use of power, you need to begin with Bob Cialdini’s seven principles of influence.”
“This book is usually shelved in bookstores under the psychology section, not in business or sales, but the nuggets inside are invaluable for anyone in the business of changing minds.”
“Recently, I enjoyed and learned a lot from Influence by Robert Cialdini, a book about how you can persuade, sell and lead using soft skills. I think Cialdini does a great job of blending the research with stories that illustrate how you put his tactics to work.”
“…remember that the principles of influence are powerful tools. And once you understand how they work, you will gain from their knowledge. But as Uncle Ben said to Spiderman…‘with great power comes great responsibility‘ So use your powers of influence wisely.”
“This is a masterpiece by Robert Cialdini. It delves into the most important aspects of sales and marketing and is one of the most authoritative books on the subject despite its age. People think that the marketing arena is changing, but that is not quite true. The tools and technology are different, but the underlying psychology of persuasion is much the same.”
“Since its release in 2006, Influence by R. Cialdini has sold in over 2 million copies. It’s a classic for any marketer wanting to learn more about persuasion and how to use it in your business.”
“Always take away something new every time I read this book.”
“The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many different situations. The variety of the techniques and experiments used in the book will help you become a better negotiator, but also it will open your eyes to how others are exploiting your human nature every day. Each chapter ends with the 'How to Say No' which also gives you meaningful advice on how to react when you find yourself in the situations when someone wants to obtain your commitment with different persuasion techniques.”
“Robert Cialdini’s seminal work on how and why mankind thinks and acts. Essential reading.”
“Conversion rate optimization, the practice of improving the number of visitors who take a desired action on your site, has been a hot topic in the last couple of years. There's both an art and a science to the process of turning browsers into buyers, and drive-by readers into email subscribers, Facebook fans, and Twitter followers. In my opinion, no marketer should be engaging in this work without reading Robert Cialdini's seminal work Influence: Science & Practice (Pearson, 2008), now available in its fifth edition.”
“By any measure, Dr. Robert Cialdini’s Influence is a business classic. Since the first publication more than 30 years ago, it has sold more than three million copies and been translated into 30 languages.”
“I've recently helped someone who wanted to get ahead in their career as a sales manager. I convinced them to read 'Influence – Science and Practice' by Robert Cialdini, which I found both fascinating and relevant for anyone in sales or marketing, as well as attending a public speaking course, which I believe is essential, both for sales and c-level management. This sales manager is very successful and credits some of that to the knowledge he gained.”
“If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini shares are priceless. I can’t say enough about it!”
“Loved how it exposed how conditioned all people are. Being aware of it is important.”
“If you’ve never read Robert Cialdini’s Influence, you should run to a book store, buy it, and read it all immediately. Cialdini provides an excellent overview of persuasive principles that drive human behavior that are widely applicable to almost any situation.”
“If I had the power to make one book required reading for every manager, it would be Influence: The Psychology of Persuasion, by Robert Cialdini. If I could make two books required reading, I would add Cialdini's Pre-Suasion: A Revolutionary Way to Influence and Persuade.”
“If I had the power to make one book required reading for every manager, it would be Influence: The Psychology of Persuasion, by Robert Cialdini. If I could make two books required reading, I would add Cialdini's Pre-Suasion: A Revolutionary Way to Influence and Persuade.”
“I think it is extremely important to understand human behavior or behavior modification before you focus on technology…You can spend a lot of time jumping from one tool to another without developing any core skill. So I would really encourage people to study books like Influence by Robert Cialdini…so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations. That is number one.”
“Fascinating, fluent and original.”
“Influence was just the most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential and how, yes, computers are predictable. And you can deal with it.”
“Munger gave Cialdini a share in Berkshire, attributing his book Influence to making him hundreds of millions of dollars.”