Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The “We’re ugly but…” campaign tactically admitted to cosmetic limitations before trumpeting the auto’s strengths such […]
