Great Pre-Suasion Moments in History: Queen Elizabeth I’s Powerful Speech
By Dr. Robert Cialdini In 1588, British troops massed against a sea invasion from Spain at Tilbury were deeply concerned that their leader Queen Elizabeth I, as a woman, would not be up to the rigors of battle. In addressing the men, she dispelled their fears pre-suasively: first acknowledging the concern by admitting a weakness, […]
