“If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini shares are...
“In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also...
Dear Readers, A lot has been going on recently at INFLUENCE AT WORK, and I wanted to provide an update on what’s happening that could affect the extent to which you will be able to benefit from the information we present. You may have noticed that...
Dr. Robert Cialdini VIDEO GALLERY Dr. Robert Cialdini delivers engaging, interactive keynote speeches, is a trusted expert for media appearances on influence, persuasion, and other business topics, and has earned several awards for pioneering the science of influence....
“Matt Barney participated in the workshop “What’s up with the human-animal?” A Naspers Leadership Catalyst Program Module on evidence-based psychologies for managers. Barney masterfully gave a presentation on The Principles of Persuasion and participants were eagerly...
