“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.”
Frequently Asked Questions Below are Answers to Our Commonly-Asked Questions Q: What’s the difference between influence and manipulation? Years of research led Dr. Cialdini to the universal Principles of Influence. To help ensure that changing others’ behavior is...
By Steve Martin, CMCT It’s taken you weeks, perhaps even months, of hard work and tenacity, but it appears that your efforts are, at last, starting to pay dividends. Your phone rings. It’s the personal assistant of that important and potentially lucrative new...
“Great opportunity to learn the principles of persuasion. This is such a great tool for each individual. The training is very well delivered by a professional trainer. Thank You, Dr. Khoo”
Put Your Influence Skills to The Test Are you an “influence genius?” Choose the best answer from these options to discover your Influence Prowess. Dr. Robert Cialdini, the leading expert on Influence and Persuasion, presents a simple quiz that can help you understand...
