“We’ve known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens. Our agents are now better positioned to influence their clients — in an ethical manner — to make better buying decisions. We could not be happier with his presentation.”
Mark Blackburn, Sr. VP, Dir. of Insurance Operations, State Auto Insurance
by Doron Krinetz | 19/12/2020
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