Dr. Robert Cialdini BRIEF BIOGRAPHY Robert Cialdini, a thought leader in the fields of influence and persuasion, has spent his career publishing scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and...
Principles of Persuasion (POP) Training Testimonials “This workshop was very insightful and made absolute sense in terms of the Principles and their application. I am thankful for having the opportunity to attend.” – George D. Spedding, Vice President Claims,...
“Cialdini is the ‘Godfather of Influence’. He is to Changing People’s Minds what Martha Stewart is to Changing Lifestyles.”“He influences almost every marketing, evangelism and sales decision that I make. His book, Influence: The Psychology of Persuasion is the...
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The Complete Library of Books and Publications by Dr. Robert Cialdini Influence, New and Expanded: The Psychology of Persuasion In the latest edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal...
