By: Steve Martin, CMCT In the recently published book THE SMALL BIG co-authored by Robert Cialdini, Noah Goldstein and myself, we make a bold claim. Despite there being hundreds, perhaps thousands, of individual persuasion strategies used across the workplace, nearly...
By Steve Martin, CMCT In late October 2012 Hurricane Sandy bulldozed its way through the Caribbean and across the Mid-Atlantic before hitting land again in the North-Eastern United States causing a trail of destruction and devastation in its wake. Violent gusts...
Announcing Dr. Robert Cialdini’s induction into the National Academy of Sciences (NAS). Because of his substantial contributions to the world’s body of science, and because of his impact on the lives of others, Dr. Robert Cialdini has been elected to the...
By: Steve Martin, CMCT Recognizing the Chicago Bulls managing partner’s reputation as a ruthless negotiator, in 1996 Michael Jordan’s agent made a decision to ‘take the Bulls by the horns’ and table an audacious $52 million salary request. The parties settled at...
By Steve Martin, CMCT Business rarely pauses to take breath and when change happens it can often occur at lighting speed throwing up unexpected challenges. A sudden acquisition can mean that today’s competitor will be tomorrow’s colleague. A change in business model...
