Email Matt Barney Matt Barney, Ph.D., CMCT Cialdini Method Certified Trainer® Matt Barney, Ph.D. is the Founder and CEO of LeaderAmp, an award-winning platform for expert and Artificially Intelligent coaching and assessment. In his 25+ year career in multinationals...
“In my 30 years of teaching, training and consulting, it is rare to find a person with the professionalism, intelligence and facilitation skills Hoh Kim possesses. I have seen Hoh eloquently present our material on the science of ethical influence to audiences in Asia...
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The...
We want to help our followers keep their New Year’s resolutions using one of the Six Principles of Persuasion. The Principle of Commitment & Consistency states: “Once we have made a choice or taken a stand, we will encounter personal and interpersonal...
By Bobette Gorden More and more professionals are successfully using social influence in internet marketing. As long as it is used ethically and honestly, it is a good method to communicate the popularity of an issue, product, or service. In the battle for consumer...
