By Steve Martin, CMCT In previous Inside Influence Reports we have discussed contrast effects. The idea that the way an offer or proposal is perceived will be influenced not just by the offer itself but also by what is experienced or presented immediately before that...
By: Steve Martin, CMCT Persuasion researchers have consistently demonstrated that the most successful strategies that influence the decisions and behaviors of others gain their persuasive strength by triggering one of just three simple human motivations: 1) The...
“Cialdini gave an incredibly illuminating talk. He began in the face of classical oratory tradition – with the big conclusion, ‘tell me what you pay attention to and I will tell you who you are.’ With astounding empirical evidence, we were persuaded...
“The CMCT certification process was one of the most rewarding experiences of my professional career. Bob and Greg, as well as the IAW staff, took a personal interest in ensuring that I was prepared to present my first Principles of Persuasion session at Kaiser...
By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the foreseeable future. Behaviors—behaviors that diminish activities, such...
