“The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many...
Cialdini’s Six Universal Principles of Persuasion showed you the most effective ways to craft a message in order to successfully influence an audience. But what if there was a way to make people more receptive to your message or appeal before they even encounter it?...
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Mr. Steve Martin, CMCT & Dr. Robert Cialdini INFLUENCE – Science in Practice by Dr. Robert Cialdini I once attended a conference where I heard an academic described as someone who “ wasn’t satisfied with an idea that worked in practice until it had...
