Influence at Work Blog
BBC, Neuroscience, Influence, Marketing, Cialdini and So Much More
By Bobette Gorden The brain knows more than we realize. Why do we act so mindlessly? And how can we be more aware of how our brains work and how we can use them? For any business interested in marketing, there is another way to understand how to effectively reach your market. For any […]
Starbucks Holiday Gift? NOT Another ‘How Smart Is Starbucks Story’
By Bobette Gorden Recently, my friend told me about a holiday card she got from her Starbucks’ barista. It was handed to her when she came in the store to get her “usual” cup of coffee. It had her name on it (spelled correctly). And it included a Starbucks gift card. We were energized by […]
From Nature
In its rarely offered IN RETROSPECT section, the prestigious scientific journal, Nature, recently reviewed the book Influence, labeling it “Robert Cialdini’s revolutionary treatise on the science of decision-making.” That Nature would choose to provide an assessment of the still-popular Influence is extraordinary in that its IN RETROSPECT reviews are typically reserved for books of major […]
Beyond Penn State – A Hero’s Approach
By Bobette Gorden
Will the Home Field Advantage Help You Hit an Influence Home Run?
In nearly every sport, teams that play in their own stadium or ballpark tend to have a significant edge over their visiting opponents (Courneya & Carron, 1992). But does this “home field advantage” extend to other aspects of life, such as our ability to influence others? Researchers Graham Brown and Markus Baer wanted to find […]
About Madoff & 60 Minutes
Because of Sunday’s big 60 Minutes interview with the Madoff family, we’ve received a number of requests to reprise the article written by Dr. Cialdini entitled: You don’t have to be a Dupe to be Duped: Lessons from the Madoff Affair. These are good lessons for us all. Click here to read Dr. Cialdini’s article.
When What Comes First Should Go Maybe Second
By Steve Martin, CMCT Decisions are rarely made in a vacuum and as a result the order in which options and choices are offered becomes important. Regular readers of the Inside Influence Report will be familiar with the phenomenon of perceptual contrast – the idea that you can change someone’s perception of an offer not […]
IMPORTANT – Retraction of Previous IIR Article
Dear Readers, It’s just been brought to our attention that Dr. Diederik Stapel, one of the authors cited in Sweet Hooligans, Honest Salespeople and the Influence of Stereotypes
Sweet Hooligans, Honest Salespeople and the Influence of Stereotypes
By Steve Martin, CMCT The French word stéréotype, originated in the late 18th century, was used to describe a process of printing or reproduction using a solid plate. It would be another fifty years before the word began appearing in the English language. By then its meaning had evolved somewhat to “an image perpetuated without […]
Surprises Revealed by Recent Research for the NHS
By Bobette Gorden Recently, the result of a fascinating set of studies sponsored by INFLUENCE AT WORK, BDO and the National Health Services UK (NHS)was released. Steve Martin, CMCT and director of the INFLUENCE AT WORK UK office led this research with Dr. Suraj Bassi and Dr. Rupert Dunbar Rees of BDO. This research examined […]
