Influence at Work Blog
BBC, Neuroscience, Influence, Marketing, Cialdini and So Much More
By Bobette Gorden The brain knows more than we realize. Why do we act so mindlessly? And how can we be more aware of how our brains work and...
Starbucks Holiday Gift? NOT Another ‘How Smart Is Starbucks Story’
By Bobette Gorden Recently, my friend told me about a holiday card she got from her Starbucks’ barista. It was handed to her when she came in the...
From Nature
In its rarely offered IN RETROSPECT section, the prestigious scientific journal, Nature, recently reviewed the book Influence, labeling it “Robert...
Beyond Penn State – A Hero’s Approach
By Bobette Gorden With the recent exposure of Penn State’s debacle, we were all reminded of the way some of the most innocent among us are treated. ...
Will the Home Field Advantage Help You Hit an Influence Home Run?
In nearly every sport, teams that play in their own stadium or ballpark tend to have a significant edge over their visiting opponents (Courneya...
About Madoff & 60 Minutes
Because of Sunday’s big 60 Minutes interview with the Madoff family, we’ve received a number of requests to reprise the article written by Dr....
When What Comes First Should Go Maybe Second
By Steve Martin, CMCT Decisions are rarely made in a vacuum and as a result the order in which options and choices are offered becomes important....
IMPORTANT – Retraction of Previous IIR Article
Dear Readers, It’s just been brought to our attention that Dr. Diederik Stapel, one of the authors cited in Sweet Hooligans, Honest...
Sweet Hooligans, Honest Salespeople and the Influence of Stereotypes
By Steve Martin, CMCT The French word stéréotype, originated in the late 18th century, was used to describe a process of printing or reproduction...
Surprises Revealed by Recent Research for the NHS
By Bobette Gorden Recently, the result of a fascinating set of studies sponsored by INFLUENCE AT WORK, BDO and the National Health Services UK...