Influence at Work Blog
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How To Make Better Choices
By Steve Martin, CMCT A recent article published in the Journal of Consumer Psychology has got me thinking about recruitment. But before we talk about that, I’d like you to imagine you are in the market for a new Wide Screen High Definition TV. I’m going to offer you three scenarios and ask you to […]
Announcing: Six Degrees of Social Influence
This Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver In Six Degrees of Social Influence: Science, Application, and The Psychology of Robert Cialdini, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini’s work in […]
Congratulations to our Cialdini Twitter Contest Winner, Steven Barber!
Steven Barber successfully followed our twitter account through the month of January and was able to submit the titles of all 5 Cialdini recommended books into our raffle to win a Toshiba Thrive Tablet. His name, out of many, was drawn as our winner. We are very encouraged by the response this contest generated. One […]
You Don’t Have To Be Swedish To Appreciate This TV Program
A new television program by Johan Romin and Erik Standstrӧm featuring Dr. Robert Cialdini delves into what is it that sweeps us into saying yes to messages publicly or in personal relationships. Click here to view the program with Dr. Cialdini that looks into why and how we are so often moved into action.
The Default Effect: How to Leverage Bias and Influence Behavior
By Steve Martin, CMCT Even though we may not recognize it at the time, many of the choices that we make in our information-laden lives are essentially choices made without the bother of choosing. Government policy makers, 401K savings plans and car dealers alike all employ, in some way or another, the powerful pull of […]
How to Improve Your Internet Marketing with Social Influence
By Bobette Gorden More and more professionals are successfully using social influence in internet marketing. As long as it is used ethically and honestly, it is a good method to communicate the popularity of an issue, product, or service. In the battle for consumer attention, Social Influence is an increasingly important tool. Aileen Lee, focuses […]
Magnanimous Donation Leads to Speculations
By Bobette Gorden Recently in Spokane, a single gift of two diamond rings and one sapphire ring were wrapped in a dollar bill and dropped in a Salvation Army kettle anonymously. One of the diamond rings alone was assessed to be valued between $2,000 and $5,000. This was a VERY generous donation. The Salvation […]
PERSUASION – THE THIRD LEG
In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which appear to be broadcast with increasing frequency by business leaders, analysts and media commentators, share some striking similarities to another forecasting favorite – the trusty weatherman. Even the language is the […]
How to Avoid Bungling Your Holiday Gifting
After last week’s post on the attempt of Starbucks to give holiday gifts, I thought the following observation might be useful. John’s wife works for a large multinational financial services company – let’s call it “XXX Card” – which has thousands of employees. For Christmas each year, XXX Card gives points that employees can spend on […]
