Influence at Work Blog
SEE WHAT YOU’VE BEEN MISSING
Recently, thirty smart and insightful people joined us to learn how to ethically apply the Science of Influence at the public Principles of Persuasion (POP) Workshop. Our trainer for this two-day intensive influence skill building event was Dr. Gregory Neidert, director of Training for INFLUENCE AT WORK.
Commitments, Towels, and “Two for One” Influence
by Steve Martin, August 2012 Inside Influence Report regulars as well as readers of the book Yes! will be familiar with the wonderful series of studies conducted by Noah Goldstein, Vlad Griskevicius and Robert Cialdini examining which messages are most effective at persuading hotel guests to reuse their towels during a stay. (For those who […]
When Less is More – The Presenter’s Paradox
By Steve Martin, CMCT It’s often said that it’s the small things in life that can make the difference and so surely this must be the case in business too. As more and more businesses find themselves competing in increasingly cluttered markets where seemingly endless arrays of products and services are vying for attention, the […]
Last Workshop for 2012
Don’t miss your last chance to learn what your competitors already know! Attend the LAST Principles of Persuasion Workshop® for 2012 on SEPTEMBER 20th & 21st in PHOENIX/MESA, ARIZONA.
Dress to Impress – the Authority vs. Liking Playoffs
By Steve Martin, CMCT It’s taken you weeks, perhaps even months, of hard work and tenacity, but it appears that your efforts are, at last, starting to pay dividends. Your phone rings. It’s the personal assistant of that important and potentially lucrative new client you have been targeting. They are calling to confirm a […]
ANNOUNCEMENT: A Message From Robert Cialdini
Dear Readers, A lot has been going on recently at INFLUENCE AT WORK, and I wanted to provide an update on what’s happening that could affect the extent to which you will be able to benefit from the information we present. You may have noticed that we have a new look on […]
ANNOUNCEMENT: Malaysian Principles of Persuasion (POP) Workshop
One of our distinguished Cialdini Method Certified Trainers (CMCT), Mr. CK Khoo, will be hosting an open-to-the-public POP Workshop in Malaysia this June.
Saving the Best for Last – Influencing Decisions from Pop Stars & Physicians
By Steve Martin, CMCT In previous Inside Influence Reports we have discussed contrast effects. The idea that the way an offer or proposal is perceived will be influenced not just by the offer itself but also by what is experienced or presented immediately before that offer or proposal. Accordingly, when looking to persuade others, a […]
Mad Men, Persuasion, Influence and the Science, Application, and Psychology of Robert Cialdini
With all the buzz about the season five premiere of AMC’s Mad Men and the extra attention on advertising and changing people’s behavior, we thought we’d use this opportunity to provide you with a sample of the new book, Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini by Kenrick, Goldstein […]
$10 off Shipping Coupon Code for the Audio CD Version of INFLUENCE: Science & Practice 5th ed.
Dear Readers, We are “kvelling” because of the flood of orders for the Audio CD version of Influence: Science & Practice 5th edition. At this time Amazon.com has already sold out. We, at INFLUENCE AT WORK, are fortunately able to sell them directly from our website. However, we do not get the same discounted shipping […]
