Influence at Work Blog
New Year! New Contest!
Contest Ended……..stay tuned for more chances to win!
The Backstory of Cialdini & His Research
This new article just came out from Psychology Today written by Dr. Douglas Kenrick
Secrets from the Science of Persuasion by Robert Cialdini & Steve Martin
Check out this new animation describing the universal principles of the Science of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.
Potential or Reality! When it Comes to Influencing Others, What’s More Persuasive?
By: Steve Martin, CMCT Whether you are looking to position your company as the obvious choice for that lucrative new contract or to position yourself as the obvious choice for that new promotion an important part of your influence strategy will be to highlight your previous experiences and past accomplishments. The skills you have developed […]
Congratulations to our INFLUENCE PHOTO CONTEST Winner, Kevin Espelita!
Kevin posted some great photos of himself and his friends reading an array of Dr. Cialdini’s books. We asked Kevin to share a little bit about himself and here is what he had to say:
How to Use Loyalty Programs to Increase Sales
By Steve Martin, CMCT Imagine one day that you and a friend meet for coffee. After ordering and paying for your drinks the barista hands you a loyalty card and explains that each time you buy a cup of coffee, they will stamp your card. The Barista further explains that once you have collected […]
See What You’ve Been Missing
The September Public Principles of Persuasion (POP) Workshop was a huge success.
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Dan Norris, CMCT to Headline at TEDx San Antonio
ANNOUNCING: Twitter INFLUENCE Photo Contest
Steve Martin, CMCT, Published in The Harvard Business Review
Mr. Steve Martin, CMCT & Dr. Robert Cialdini INFLUENCE – Science in Practice by Dr. Robert Cialdini I once attended a conference where I heard an academic described as someone who “ wasn’t satisfied with an idea that worked in practice until it had been tried out in theory.” As a behavioral scientist I will […]
