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![PERSUASION – THE THIRD LEG](https://influenceatwor.wpenginepowered.com/wp-content/uploads/2016/05/Man-woman.jpg)
PERSUASION – THE THIRD LEG
In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which appear to be broadcast with increasing frequency by business leaders, analysts and media commentators, share some...![7 Principles of Persuasion](https://influenceatwor.wpenginepowered.com/wp-content/uploads/2021/01/6-Principles-of-Persuasion.png)
7 Principles of Persuasion
The Science of Persuasion Seven Principles of Persuasion Researchers have been studying the factors that influence us to say “Yes” to the requests of others for over 60 years. There can be no doubt that there’s a science to how we are persuaded, and a lot of the...![Live POP® Workshops (Principles of Persuasion)](https://influenceatwor.wpenginepowered.com/wp-content/uploads/2020/11/IAW19_105-1080x675.jpg)
Live POP® Workshops (Principles of Persuasion)
When the Science is Available…Why Use Anything Else? Principles of Persuasion (POP)® Workshop POP® Workshop Slide Show The Principles of Persuasion Workshop®— is the only workshop endorsed by, developed by and based on the groundbreaking...![The Principles of Persuasion Aren’t Just for Business](https://influenceatwor.wpenginepowered.com/wp-content/uploads/2016/05/iStock_000052042366_Large-1080x675.jpg)