Influence at Work Blog
Advice for Reducing Undesirable COVID-19 Behaviors
By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the foreseeable future. Behaviors—behaviors that diminish activities, such as violations of social distancing and mask-wearing guidelines, that harm the general good in our battle […]
Cialdini Asks: Richard Thaler
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview Richard Thaler, Economist and Professor […]
Cialdini Asks: Adam Grant
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview Adam Grant, Professor of Management […]
Cialdini Asks: Dan Ariely
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview Dan Ariely, who is the […]
Cialdini Asks: Amy Cuddy
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work. Today, I interview Amy Cuddy, bestselling author of […]
Influenced or Influencer? Take This Quiz to Find Out.
Today and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And they’ll be good at it, because they’ve learned how to put proven influence techniques — glowing testimonials, emotional tugs, last-chance opportunities — inside […]
Make Yourself Happier Using Principles of Influence
A Happier You in 2017 My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction. A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals. And, if there’s one personal goal […]
Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic
By Dr. Robert Cialdini In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to astounding levels of value, along with his partner Charlie Munger. Many investors were worried that these levels couldn’t be […]
Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic
By Dr. Robert Cialdini Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its primary target–Justice Anthony Kennedy, who they knew was likely to cast the deciding vote in the companion cases […]
Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal
By Dr. Robert Cialdini As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he considered the best such negotiator he had encountered, he nominated Egypt’s president Anwar Sadat because of a pre-suasive tactic he regularly employed that allowed him to get […]
