Frequently Asked Questions

Q: What’s the difference between influence and manipulation?

Years of research led Dr. Cialdini to the universal Principles of Influence. To help ensure that changing others’ behavior is effective and long-lasting, it is imperative to use these powerful principles ethically.

Q: What’s the difference between being in authority and an authority?

Someone who is in authority has a title, ranking, or the trappings of authority. But, someone who is an authority is more persuasive because they have superior knowledge, experience or expertise in a specific area.

Q: Can the Principles of Persuasion (POP) Workshop be customized?

Although the POP Workshops are always based on the ethical application of the Principles, we will customize the examples, illustrations and exercises according to the needs of each specific group.

Q: What’s the difference between Influence: The Psychology of Persuasion and Influence: Science and Practice?

Although both books are based on Dr. Cialdini’s years of research into the Six Principles of Influence, Influence: The Psychology of Persuasion is an older edition.

There are more updated references,  more recent examples and more current stories in Influence: Science & Practice. Also, there is more research in Influence: Science and Practice. Generally, Influence: Science and Practice is a more complete discussion of the topic. We do not recommend purchasing both books.

Q: How do I contact INFLUENCE AT WORK?

Please call us at 1-480-967-6070 and one of our amazing team members will be happy to help!