INFLUENCE AT WORK (IAW) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies.  Offering keynote presentations, participatory workshops and intensive Cialdini Method certifications, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, private enterprises and higher education. 

Compelling, ethical and proven by scientific methodology, Dr. Cialdini's work is sought after for its transformational message and results-oriented application. Under his direction, the company has experienced impressive growth as it continues to serve an ever-expanding audience.  With an international presence and a training team that exemplifies Dr. Cialdini's integrity and innovation, IAW is well positioned to continue to exceed expectations and provide the strategies that drive business success.