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Influence: The Psychology of Persuasion Hits #7 on The NYT Bestseller List
Click here to view the announcement.

London Telegraph Rates Cialdini High on Persuasion
“Nobody since Jane Austen has done more for persuasion than Robert Cialdini, a US professor of psychology who has made the science of influencing people his life's work.” Click here to read the London Telegraph article.

The Power of Persuasion
Robert Cialdin and Steve Martin explain how L&D professionals can persuade key decision-makers of the importance of training. Click here to read the Training Journal article.