“If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of 'influence'.”
RICHARD THALER,
AUTHOR OF NUDGE

“...one of social psychology’s true pioneers.”
DANIEL GILBERT,
PROFESSOR OF PSYCHOLOGY, HARVARD UNIVERSITY, AND AUTHOR OF STUMBLING ON HAPPINESS

“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who's able to capture lightning in a jar.”
CHIP HEATH
PROFESSOR, STANFORD GRADUATE. SCHOOL OF BUSINESS

“This program will help executives make better decisions and use their influence wisely…  Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini's Influence."
CHARLES T. MUNGER

“Bob Cialdini is the most brilliant student of influence and negotiation I've encountered. If everything were on the line in a negotiation, I can't think of anyone I'd rather have advising me.”
TOM PETERS

“This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars."
GUY KAWASAKI

"Each year I work with numerous national and international speakers. Robert Cialdini amazed our audience with his highly applicable scientific insights on persuasion and influence. His presentation style combines authority and inspiration, which makes him a very engaging person to listen to. Our audience loved every minute!"
HANS JANSEEN
DENK PRODUCTIES, NETHERLANDS

"Cialdini has used an unorthodox approach combined with an unequaled knowledge of the compliance literature to produce work that touches the very core of marketing theory. For marketers, it is among the most important books written in the last 10 years."
JOURNAL OF MARKET RESEARCH