Drew Boyd is Director, Marketing Mastery for Johnson & Johnson (Ethicon Endo-Surgery division) in Cincinnati, Ohio, USA. He is head of the company's "marketing university" that is responsible for raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus is teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans.

 

In his fourteen years with Johnson & Johnson, Drew has served in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, he was with United Airlines. In ten years with United, Drew served in sales management, market management, market development, and international marketing. Prior to the airline industry, he spent six years as an Air Force officer in nuclear missile operations and testing.

 

Drew received a bachelor of sciences degree in management from the United States Air Force Academy and an MBA from The University of Chicago. He is adjunct faculty at the University of Cincinnati where he teaches "Applied Marketing Innovation." He is a frequent guest lecturer on the topics of strategic planning, market segmentation, and new product innovation.

 

Additionally, in 2009, the University of Cincinnati College of Business appointed Drew Boyd executive director of the Master of Science in Marketing Program and visiting assistant professor of marketing and innovation.

 

"Although Drew Boyd’s demeanor is focused and professional, beneath the surface there is a vitalizing enthusiasm for and a commitment to people and projects.  Even better, that enthusiasm and commitment become contagious, making remarkable gains possible."   Robert Cialdini Ph.D.