Anthony McLean is the Executive Director of the Australian based company New Intelligence. Anthony is Australia’s only CMCT and brings a diverse background to the role. Formerly a Sergeant of Police, Anthony was a career Intelligence Officer, with qualifications in Criminology and Intelligence. After 13 years he turned to focus on the new intelligences such as Behavioural Intelligence, the Role of Emotion and most importantly Influence and the science of Persuasion. Anthony works with many of Australia’s mission critical organisations in law enforcement, national and border security and only the most progressive and innovative of public companies drawn from the finance, health, project management, real estate, and retail sectors.

 

Anthony is energetic and his dynamic style drew this comment from Dr Cialdini "In front of a group, Anthony McLean is positively magnetic, drawing from his audiences levels of attention, comprehension, and insight that are remarkable. What a competitive advantage it is to have him as a teammate!"

 

Referring to the Principles of Persuasion (POP) workshop in Australia, Anthony said, “There are those in the market place who currently deliver Dr Cialdini’s work as experts, albeit from an Influence: Science and Practice book bought from Amazon. Once I experienced the POP for myself, I thought it important that the Australian market be provided the opportunity to see what the Cialdini Method Certified Training is all about; and it’s important to communicate to clients that it’s beyond the book, and it brings the science to life in a process that will guide participants far beyond their persuasion endeavours. Not only do we offer access to the most comprehensive science in the field, we also have a network of like minded trainers, authors and practitioners, drawn from different cultures and localities which provide an Influence network to our clients that are not available to others”.

 

Anthony is also an active professional and member of his community. He is the current President of the Australian Capital Territory Divisional Council of the Australian Institute of Training and Development (AITD); a board member of Crime Stoppers ACT; a member of the Australian Institute of Professional Intelligence Officers (AIPIO); and is also one of only two accredited trainers in the southern hemisphere with the Paul Ekman Group in the field of emotion and Micro Expressions.