Noah Goldstein, Ph.D.

Dr. Noah J. Goldstein is a faculty member at UCLA’s Anderson School of Management. Dr. Goldstein's academic research and writing have been published in many of the premier scholarly outlets in psychology and business, including Harvard Business Review, MIT Sloan Management Review, and the Journal of Personality and Social Psychology. His research has been featured in numerous media outlets, including New York Times, NPR’s Marketplace and the Harvard Business Review 2009 List of Breakthrough Ideas.

 Dr. Goldstein is co-author with Robert Cialdini of the New York Times best-seller Yes!: 50 Scientifically Proven Ways to Be Persuasive. The book is devoted to the psychology of persuasion and to prescribing persuasion strategies that are both ethical and scientifically proven to be effective. The strategies discussed in this book can easily be applied by almost anyone in almost any field, including sales, marketing, negotiation, management, patient care, policy, and parenting.

 Additionally, Dr. Goldstein has worked with a number of private and public institutions, including Accenture, the United States Forest Service, United States Census Bureau, and Google.